Consultancy For Start-Ups
The right consultancy for start up businesses
Looking to consider consultancy for your start-up? Effective marketing is as indispensable a part of running a successful business as having the right people in place, or having the right idea at the right time, or delivering the right thing in the right way. Without it, even good ideas will never work, and with it, even mediocre initiatives can really make it big.
With the digital information age now effectively in its third decade, new tools and technologies are emerging, and they are expected to determine business trends for the next five years, if not more. The social media explosion has brought with it increased importance of (and investment in) streaming video, augmented reality, VR, and has set the groundwork for the Internet of Things (IoT) where devices such as thermostats, kitchen appliances, cars, and even clothing and product packaging (via smart RFID tags) all interact with users via smartphone apps.
With so much going on, and so much to keep track of, it is often not possible for startup founders to keep tabs on all relevant developments in the market and keep themselves positioned to leverage new tools and technologies to stay ahead of the curve. However, with low barriers to entry for online businesses and cut-throat competition in every field under the sun, staying ahead of the curve is often the difference between surviving and going bust.
Here are some compelling reasons why your startup can really benefit from hiring a specialist consultant for your online marketing, SEO, design, and digital strategy needs.
Expertise and experience relevant to you. If you are able to find and partner with the right consultancy, they will bring to the table specific skill sets that you or your team do not have. Depending on the projects you are working on, you may require very specialized skills, or you may require certain skills only for a short period of time (meaning it makes no sense to hire a full-time employee to do that work; more on that below).
Examples of how external consultancies can really help you and give you your money’s worth include projects such as:
- Marketing a new company or product
- Re-designing your brand or your company
- Assessing company strengths, weaknesses, and opportunities
- Take charge of new initiatives
Savings and cost-effectiveness. If you compare consultant fees with the cost of hiring a full-time employee working on a salary, you’ll find that, in many cases, employees can cost 25% to 30% beyond their base salary every year, making them much more expensive than consultants. If you have to train, guide, and groom new hires yourself to help them prosper in your company, where’s the return?
Get a jumpstart on your project. By the very nature of the work they do, consultants are experts when it comes to jumping in and out of and delivering projects. They are seasoned professionals who know what to ask when the project starts, they are independent workers who can handle their work on their own, and they can be trusted to deliver a high level of quality. When it comes to hiring a professional agency, the same holds true: external consulting service providers are, by definition, subject-matter experts, and they can be trusted to deliver to you the results you are looking for, in a much leaner and more efficient way than if you were to attempt to do the same things on your own.
Be assured of a successful outcome. Consultancies can only be competitive and ensure they live to fight another day by delivering positive results to their clients. For them, project success is paramount. As such, consultants have no ulterior, political, or other vested interests in client projects, so they are better able to identify weaknesses in original project plans or strategies, and to get things moving in the right direction without losing time on office politics, hidden agendas, or other obstacles standing in the way of a positive outcome.
New perspectives. Because they do niche work with a very wide range of clients and companies, marketing consultancies are exposed to new ideas and technologies all the time, and they can bring this knowledge back to you in ways that will not only benefit you, but will help you to bring about changes that you probably could never have initiated yourself. Whether in the areas of PR, design, social media strategy, or content creation, the right consultancy will take your department verticals to new heights.
In summary, the right way to go about the consultant decision is to look at your bottom line, and to know what you can and cannot do yourself. First, assign a value to a high level of professionalism and execution on your current marketing, digital media, design, or online strategy needs. Next, evaluate the different costs, time burdens, and learning curves of doing things yourself from scratch by trial and error, or by initiating an industry survey to figure out the best way to do things, against hiring a seasoned consultant to show you the way. Regardless of your needs, hiring a consultant is almost always the better and more efficient way to go.